About

Hattie Crowther is a Hull-born designer based in East London. Her work sits at the intersection of sportswear, protest and personal identity. A graduate of the MA Menswear course at Westminster, she creates non-binary garments shaped by her Northern upbringing, lived experience and the subcultures she grew up around. Her collections blend historical British references with a raw, DIY energy, using silhouette, material and message to tell honest, uncompromising stories.

Fashion, for Crowther, is a tool for disruption. Collections like F** FIFA* and F** The Fans* reimagine the football shirt as a form of protest, confronting power structures, gender norms and the commercialisation of fandom. She works with deadstock and upcycled materials, focusing on craft and commentary rather than trend.

She has collaborated with Nike, VERSUS, SEASON zine, Adobe and more. Her work has been worn by A$AP Rocky and featured in The Face, Dazed, Vogue, Highsnobiety, COPA90 and SoccerBible. Alongside her design practice, she teaches sportswear at London College of Fashion and lectures at Kingston University.

Crowther’s work exists to challenge the norm and open up conversation in the football and fashion space, offering a perspective that is deeply personal, political and proud of its roots.

 AUTONOMY – September 17, 2020, The Glory, London
Debut solo collection launched during lockdown as part of London Fashion Week. Shot at iconic queer venue The Glory, the collection explored identity, restriction, and personal freedom through exaggerated silhouettes and football-infused tailoring.

QuaranQueens Drop II – September 2020
The second release of upcycled football corsets, worn by Jess Woodley, Daisy Lowe and Georgia Palmer. The project celebrated community, creativity and resourcefulness during the pandemic.

Premier League Corset Drop & Website Launch – October 18, 2020
Premier League–inspired corsets reworked from official shirts. 50% of profits were donated to Voyage Youth, a London-based social justice charity supporting young Black communities.

AUTONOMY PT2: Sims Lockdown Edition – October 25, 2020
A playful digital sequel to AUTONOMY, rendered entirely in The Sims to challenge conventional modes of presentation during lockdown.

World Cup Drop – June 30, 2021
A small-batch release of football-inspired pieces responding to the Euros, gender representation, and national identity.

SEASON Zine x adidas MakerLab – July 11, 2021
Commissioned feature as part of SEASON zine’s partnership with adidas, spotlighting emerging voices shaping women’s football culture.

F* FIFA Collection** – November 22, 2022
A political capsule protesting FIFA’s decision to host the World Cup in Qatar. The collection challenged gender norms and LGBTQIA+ oppression through football shirts reimagined as non-binary, expressive symbols of dissent.

Nike By You Collaboration – July 2, 2023, Nike Town, London
Custom genderless football corsets designed and showcased as part of Nike’s Women’s World Cup activations.

A$AP Rocky wears F* FIFA** – July 20, 2023
A$AP Rocky wore a piece from the F*** FIFA collection in the official video for Riot, bringing the protest-led work to a global audience.

Premier WAG League – November 11, 2023, Solo Exhibition, London
Solo exhibition reframing WAG culture through the lens of fashion, autonomy, and power. Featuring new pieces that dissected media narratives and hyper-femininity in football spaces.

Custom Jacket for Emma Hayes – May 18, 2024, Stamford Bridge
Designed and delivered a bespoke outerwear piece for Emma Hayes’ final match as Chelsea Women’s manager, marking the end of an era.

F* The Fans Collection** – June 1, 2024, The Blue Posts, Soho
Limited drop of reworked England shirts responding to racist abuse during the Euro 2020 final. Launched with a community event in Soho. Proceeds supported Football Beyond Borders.

OOF Gallery: Tops Off – A Century of Football Shirt Art – June 5, 2024, London
Work included in group exhibition at OOF Gallery, featuring F** The Fans (Beckham)*, a protest piece commenting on national scapegoating and media pressure.

“Hey Jude” Jersey – July 6, 2024
A tribute shirt celebrating Jude Bellingham’s Euros 2024 performance. Designed to reflect the emotional intensity of fan culture and the importance of collective support.

Late at Tate Britain: 'Who Are Ya' Panel – July 13, 2024, Tate Britain
Spoke on the Football Fashion Vibe Check panel with SEASON zine, exploring the cultural intersection of sport, identity, and fashion.

Tolami Benson – Euros Final Styling – July 16, 2024, Olympiastadion, Berlin
Designed a custom corset worn by Tolami Benson at the UEFA Women’s Euros final, blending luxury with football heritage.

Game Changers: What is Uniformity in the Face of Revolution – July 30, 2024, Co-curation with @thenigerianvillain
Exhibition exploring how uniform and resistance intersect in sports and fashion, co-curated and developed alongside fellow creative @thenigerianvillain.

Vogue UK, US, and Greece Print Editions – August 12, 2024
Featured in three international Vogue print editions highlighting your role in shifting the conversation around gender, football, and design.

Camden Town WFC x Adobe x Hattie Crowther – September 20, 2024
Led the design of a custom kit for the Adobe Women’s FA Cup in partnership with Camden Town WFC and VERSUS. Celebrated inclusive football identity and accessible design.

VERSUS 50 with Chivas Regal – November 2024
Selected as one of the 50 creatives shaping the future of football culture.

Eat Pray Football – December 2024, Across Asia
A visual series capturing local football culture across multiple countries in Asia, reflecting on shared language, ritual and play through photography and design.

Ezra Collective Custom Kits for XTheTracks – May 28, 2025
Designed custom jerseys for Ezra Collective’s headline set at XTheTracks festival, blending performance wear with football heritage.